H&M is known for their collaborations with luxury fashion designers. Since 2004, H&M have launched collections with designers such as: Karl Lagerfeld, Stella McCartney, Roberto Cavalli and Versace. They even had a line for the popular game “The Sims 2” with the “H&M Fashion Stuff” pack.
This fall H&M will team up with French designer Isabel Marant! The collection will include clothing and accessories for women and men. The designer says “I aim at creating something real, that women want to wear in their everyday lives”….”The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts”.